Sunday 1 July 2012

Beer largesse..........A$45

One man’s mission to share with the world the fine art of cufflinks.  

Each blog a different pair and each blog a different story.  Read on in this series .....

No trip to Germany is compete without a good old session drinking good old fashioned German beer.  If there's one thing (besides perhaps football!!) the Germans do and do well is to brew beer.  The German Beer Purity Law of 1516 or the Reinheitsgebot, dictates that beer brewed in Germany can only contain 5 ingredients hence the clean fresh taste of a good German beer without impurities or preservatives.  My kind of country!



For many years the Beck’s label has been the canvas for some of the biggest names in contemporary art.  In their hands the Beck’s bottle has been transformed into a collectable work of art.  Beck’s have supported contemporary art for the best part of 20 years – leading emerging artists such Damien Hirst, Tracy Emin and Jake & Dinos Chapman were given a helping hand at key points in their career by the brewer.



Your scribe was lucky enough to have attended the 1987 launch of the Gilbert and George Becks label.  It was a limited series of 2,000 Becks bottles done by the weird and wonderful Gilbert and George at the Hayward Gallery.  I still have the bottle (and should contemplate an EBay sale) and a fine pair of cuff links that were gifts in the little gift hamper that the brewery kindly handed out to the punters on the night. After many thousands of Becks that night I was lucky to make it back to the hotel let alone not losing my little hamper in the back of a London cab!!!!

Any corporation that supports artists and the promotion of modern and contemporary art deserves praise and recognition....particularly if they throw in a pair of cuff links as well.....Arise Gilbert and arise George.....you are our Link Men of the day.


Today's links are Beck's logo links made of pressed metal and enamel.  They are worn with a Simon Carter of London cotton shirt and Renee Chagal silk neck tie with beer styne motifs.


 Til Later

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